Manchester City have extended their partnership with Puma in a landmark 10-year agreement worth at least £1 billion — the most lucrative kit deal in Premier League history.
The new deal, running until at least 2035, will see City earn around £100 million per year, eclipsing Manchester United’s £90 million-a-year agreement with Adidas and significantly exceeding Liverpool’s £60 million annual deal with the same manufacturer.
City initially partnered with Puma in 2019 on a £65 million-per-year contract. Since then, the club has experienced a golden era, winning four Premier League titles and securing a historic Treble in 2023. Despite ending last season without a major trophy, City and Puma have seen record global sales during their collaboration.
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City’s most recent financial accounts, ending 30 June 2024, revealed a Premier League record revenue of £715 million, with commercial income rising to £344.7 million from £341.4 million the previous year.
Ferran Soriano, CEO of City Football Group, praised the partnership:
“We joined forces with Puma with the ambition to challenge ourselves and exceed expectations. Over the past six seasons, we’ve done exactly that. Puma has become an integral part of our journey, helping us create unforgettable moments and connect with fans around the world.”
Puma CEO Arthur Hoeld echoed the sentiment, saying:
“Our partnership with Manchester City has been a tremendous success both on and off the pitch. From trophies to commercial achievements, this collaboration has delivered exceptional results.”
The deal further cements City’s position as a global football powerhouse, both competitively and commercially.
