Mrs Mopelola Daniju, the CEO of Feranmi Spiritual Empire is one the business tycoons rocking Lagos at the moment. She is popularly known as Feranmi Spiritual, while many people also call her Osisekudanudanu as her slogan. She is very popular online, marketing her spiritual products which many of her customers home and abroad do testify that they work for them like magic. In this regard, City People honourned her recently at the just concluded Award for Excellence for her remarkable role in business.
Who is Feranmi Spiritual? How did she get the name Osisekudanudanu? These and many questions she provided answers for in an interview with City People Head of TV, SUNDAY ADIGUN. Pls enjoy the conversation.
I know you and I’m sure many readers must have heard your name in one way or the other, but for the purpose of this interview, I want you to introduce yourself fully.
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I’m Mrs Daniju Mopelola, the CEO Feranmi Spiritual Empire, popularly known and called Feranmi Spiritual, Osisekudanudanu.
City people recently honored you, for your remarkable role in business,how does that make you feel?
Actually I’m happy, I’m really overwhelmed because it is a well deserved award. I was not in town then but my manager and my girls came to receive the award on my behalf, so on getting back I saw it and really I’m happy, thank you City People, ese modupe.
So Feranmi Spiritual, what is it all about?
It’s a spiritual brand that has been in existence since 4-5yrs ago. It is actually my mother’s business,I inherited the brand from her so 4-5yrs ago, I started my brand online during the covid-19 period when everybody was working from home,so I started working from home and Feranmi Spiritual Empire came to limelight and God has been with the brand. You know,being a spiritual brand,we attend to different kinds of spiritual problems and it has been God back to back. We have lots of testimonies,feedbacks from customers that Feranmi Spiritual at least in the whole of Africa we have the biggest spiritual empire and we sell the best and most effective spiritual products ever.
So how have you been able to record that success in the space of 4years?
It has been God all through,it has been resilience and wisdom,you know, without God I can’t attain this achievement because I have customers around the globe, my diaspora customers,they have been supportive. We sell spiritual products in bulk,you know spiritual products is like an offering and everybody is using it but they all pretend like they’re not using, it so we have crowd,our customer base online is much so that is where we got the funds from and God has been in charge too.
There’s this other side of you that many people don’t know, that you are a prayerful person but people at times think that being a spiritualist you are fetish.I noticed you just came back from Israel and you went to pray, I’ve seen your video clips many times online praying. So, how do you combine your real self with the nature of your business?
Yes,spirituality means one is actually a prayerful person and some people tend to think that,”Spiritual products,should we say she’s mamalawo or what?”, You see, selling spiritual products does not mean that person is fetish,we sell strictly prayer products and at times if we need to use herbs, I believe God created the herbs for human use,if there’s a way you can use it and you know about it very
well,you can mix it together and start using and it will definitely work, so that doesn’t turn that person to a herbalist,like I said earlier, I inherited the brand from my mum,my mum is the producer,she knows about producing spiritual products which I learned from her, so after producing we pray and we do all sorts of things,that is it. It is strictly prayers and that is why you see me go to Isreal every now and then to pray cos I believe in prayers.
The slogan, “Osisekudanudanu is what people know you with, how did you come about it?
Actually”Osisekudanudanu” is divine, I started saying that unknowingly to myself that the slogan will really befit the brand, that whenever I’m advertising my products, it is a confidence booster that this thing will work for you. This means I have that confidence in my brand that whatever I give out to people will definitely work for them,so in every video I always say” Oshisheku danu danu” because I love to speak my dialect whenever I’m advertising my brand because you know I would want to say something in English and not get the exact word. so I choose to advertise my brand in Yoruba which my customers prefer too because most of my customers are in diaspora so they want to view the video while in the office and they don’t want the oyinbos, the ogas to know what they are listening to. So most times it gingers me to advertise in my mother’s tongue.
Let’s talk about your products, how many are they?
We have more than 30 different products. We always try to bring in new things. We have favour products, we have breakthrough products, we have prosperity products, we have Omi agba, we have solution kit, we have cash out drink, we have lots of products that we sell to our customers. We don’t limit ourselves to a particular product. And all these products are strictly made by osisekudanudanu herself.
You seem to be very close with one of your Ambassadors, Actor Ijebu, and it was recently rumored that you guys were dating. What is your take on this?
I think it’s just normal, Nigerians with the crazy mentality. They believe when a man and a woman are in business then they are sleeping with each other, and which should not be. I think they got it all wrong from my last trip with Ijebu, when we traveled to the U.S together. People were saying FSE and Ijebu are this and that, I’m a married woman and Ijebu is actually married too, why will anyone think of such? We are just business partners, no strings attached. And of course I still have another ambassador. The last trip we had was with Ijebu and Madam Saje. These two are my major Ambassadors because they understand the business better.
What do you have to say to your fans all over the world about your marriage?
Seriously, I don’t want to talk about it. As a matter of fact I don’t owe anyone any explanation. Let them say whatever they want to say. Please let’s not go there, it’s my personal life and I don’t want to share it.
What’s your message to all your customers?
I want to say a big thank you to them. Thank you all for keeping us in business, thank you for believing in us, without you there won’t be osisekudanudanu. My customers made me realize my products are actually working. Without your feedbacks there won’t be Feranmi spiritual. Thank you so very much, I appreciate you all.
