Chelsea has revealed a new sponsorship partnership with DAMAC Properties, which will see the luxury real estate brand’s logo appear on the front of the Blues’ shirts for the remainder of the 2024/25 season.
After their agreement with Infinite Athlete ended last summer, Chelsea has played the entire campaign without a front-of-shirt sponsor, forgoing a key income source in hopes of securing a more lucrative deal. Central to their plans has been qualification for the Champions League, which would guarantee a more substantial sponsorship agreement. Currently sitting in fifth place in the Premier League, Chelsea are on track for a spot in Europe’s premier competition.
In the meantime, Chelsea has reached a deal with Dubai-based DAMAC, a renowned luxury real estate company, with the brand’s logo set to debut on the team’s shirts during Thursday’s Conference League semi-final first leg against Djurgarden.
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Additionally, as part of the collaboration, Chelsea and DAMAC will partner to launch ‘Chelsea Residences by DAMAC,’ a luxury project in Dubai featuring Chelsea FC-themed residences.
Chelsea’s president and chief operating officer, Jason Gannon, shared his excitement: “DAMAC is world-renowned for its luxury properties, and we are thrilled to work with an industry leader to bring a unique Chelsea-branded residence to Dubai. This collaboration will help expand our global presence and showcase Chelsea in the Dubai skyline.”
